ONLINE GREY MARKET MONITORING

The Online Grey Market (or Gray Market) refers to authentic products having escaped brands’ authorized distribution channels. They are usually sold on dedicated websites or online marketplaces such as Amazon, Ebay, Taobao or jd.com. The products are not counterfeit goods, but they are sold without the brand’s consent. With the development of cross-border e-commerce on online marketplaces, the Grey Market has increased significantly.

There are bad consequences:

• Decreased profitability
• Damaged brand image

Our platform enables e-commerce or brand protection teams to understand how their brand is affected by the online Grey Market in order to gain better control over distribution channels.

Our data is provided at both strategic aggregated levels and at actionable granular levels of details, through user-friendly interactive reporting features.

• Detect websites and online sellers that sell products whereas they are not authorized to do so, both for your brand and competitors as a benchmark
• Focus your action on the sellers and websites that represent the biggest threats
• Assess the impact of your action over time