Online Gray Market refers to authentic products having escaped brands’ authorized distribution channels and being sold on dedicated websites or online marketplaces. The products are not counterfeit goods, but they are sold without the brand’s consent.

Some consequences are:

  • Heterogeneous Price Policies
  • Damaged brand image

Our platform enables brand protection, legal and financial teams to understand how their brand is affected by Online Gray Market in order to gain better control over distribution channels.

Data is provided at both strategic aggregated levels and at actionable granular levels of details, through user-friendly interactive reporting features.

  • Detect websites and online sellers that sell products whereas they are not authorized to do so, both for your brand and competitors as a benchmark
  • Focus your action on the sellers and websites that represent the biggest threats
  • Assess the impact of your action over time

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