Online Gray Market refers to authentic products having escaped brands’ authorized distribution channels and being sold on dedicated websites or online marketplaces. The products are not counterfeit goods, but they are sold without the brand’s consent.
Some consequences are:
Our platform enables brand protection, legal and financial teams to understand how their brand is affected by Online Gray Market in order to gain better control over distribution channels.
Data is provided at both strategic aggregated levels and at actionable granular levels of details, through user-friendly interactive reporting features.
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