Ayolab was co-founded in 2017 by Christophe Le Houédec, previously a Director at Amazon, and François Misslin, a former lead tech engineer in the Silicon valley.

From our headquarters located in L’Oréal’s Beauty-Tech Atelier at Station F, the world’s largest startup incubator, we support a userbase spanning Western Europe, India, Russia, and the USA. Our current clients are international companies in the fields of Beauty, Pet Food, Luxury, Fashion, Transportation and DIY. We are building a company centered around data reliability, transparency and marketplace expertise.


Our team is international, talented and multidisciplinary. We believe that in order to understand such a global phenomenon as the growth of online marketplaces and the shift to new distribution models, we need individuals from diverse cultural backgrounds.


Christophe has more than 20 years’ experience in supply chain, combining operational positions in major corporations such as Danone, Schneider Electric, and a consultancy background at The Boston Consulting Group. Christophe spent six years as a Director at Amazon where he introduced to France innovative delivery service such as one-hour Prime Now deliver. Christophe also launched and chaired Amazon’s last-mile delivery subsidiary.

François is an alumnus of Mines ParisTech (2010), HEC Paris (2011) and Stanford SCPD (2016). François has a strong tech experience, including 4 years in San Francisco as a software engineer at Revinate. François’ fields of expertise include distributed systems and big data.


Ms. Delphine Mousseau is currently non-executive Director at Fnac-Darty and several other advisory boards. She began her career in 1995 as Project Manager at the Boston Consulting Group. In 1999, she joined the start-up Plantes-et-Jardins.com as Head of Operations. Between 2007 and 2011, she held the position of Director of E-Commerce for Europe at Tommy Hilfiger. She then worked as an Independent Consultant, primarily for the former Primondo Group. Finally, from 2014 to 2018, she has been VP Markets at Zalando. She is a graduate of HEC with a Master’s degree in Business Administration.

Dominique Vidal is currently a Partner at Index Ventures, based in London. He has led investments in companies such as Criteo, Blablacar, Squarespace, Outbrain, Asos, Spendesk, Kayrros, Metapack and Alkemics. Dominique previously ran Yahoo Europe and led Kelkoo from inception to the sale to Yahoo in 2004. He is also a very active angel investor in France.

Romain Niccoli is a co-founder and former CTO of Criteo and LESS. Before that, he held software engineering positions at Microsoft and Schlumberger. He is currently on the Board of Directors at La Redoute SAS and is an active angel investor and advisor in startups such as Ledger, Reminiz and Riminder.

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